Starting a business is like embarking on a journey with a map with only a few vague markings. When I first launched my own business, I found myself staring at a mountain of challenges, one of which was how to make sense of social media’s impact on my growth. The allure of social media is undeniable—it’s that magical place where everyone, big or small, seemingly gets a shot at success. But what happens when the likes and shares don’t seem to translate into tangible business results?