Have you ever found yourself down the rabbit hole of Google, searching for the best taco place in town or the latest tips on indoor gardening? Guess what? You’re not alone, and there’s a whole science behind appearing in those magical search results – it’s called keyword research.

Regardless of if you’re a blogger, a small business owner, or the mastermind behind a burgeoning e-commerce empire, understanding this craft is the key to online visibility. In a world where 90% of online experiences start with a search engine, not leveraging keyword research is akin to winking in the dark – you know what you’re doing, but no one else does.